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From 2013-2016, Chera Amlag & Geo Quibuyen ran the monthly Filipino pop-up dinner series Food & Sh*t. Each menu featured Chera’s popular elegant desserts crafted with Filipino and Asian-Pacific flavors. One very purple item—the ube cheesecake—became famous in the neighborhood.

In 2014, Hood Famous Bakeshop was born, wholesaling batches of hand-crafted ube cheesecake to Uwajimaya, and catering special events with unique, memorable offerings. In 2015, Hood Famous Bakeshop expanded its line of Filipino-flavored cheesecakes (Ube, Coconut Pandan, Mango Calamansi, White Chocolate Guava) and made its way onto local restaurant menus, and into markets and grocery stores. In 2016, Hood Famous Bakeshop opened its first brick-and-mortar location in Ballard, a tiny little production kitchen and retail counter offering cheesecakes with more flavors, an expanding menu of Chera’s newest dessert creations, and a line of goods featuring specialty food and drink items from fellow Filipino-run businesses.

In early 2019, Hood Famous opened new doors in Chinatown-International Distict with the Hood Famous Cafe + Bar. Hood Famous Cafe + Bar has an expansive coffee and tea program featuring Fulcrum Coffee Beans exclusively sourced from the Philippines, Thailand, and China. As well as a meryenda menu, meryenda meaning light breakfast, a meal in between breakfast and lunch. The evenings at the Hood Famous Cafe + Bar, bar program serves a contemporary spirits, beer and wine menu highlighting Philippine/Asia-Pacific ingredients and flavors, focusing on craft cocktails, dessert pairings and after-dinner drinks. 

Today, Hood Famous Bakeshop strives to keep its freshly-flavored cheesecake game tight, bring that same quality and love to more desserts and baked goods, and honor the long, rich food traditions that stretch from the Philippines to the Pacific Northwest.

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